Is it acceptable to replace baby Jesus with a sausage roll for an advert?
(Picture: Greggs)

A new advent calendar has been released by Greggs that has left people asking if it’s appropriate to replace Jesus with a sausage roll.

Of all things!

Throughout the calendaar there are festive pictures such as sweet pastries hanging from a Christmas tree and a scene from the nativity.

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The son of God is nowhere to be seen in the manger, instead there is a sausage roll surrounded by three wisemen who we hope are called sausage, beans and cheese melt.

On Twitter, Beth Rosenberg said: ‘Out of interest do you think the people at Greggs understand that Jesus was Jewish and serving up a pork sausage roll in the manger is unbelievably inappropriate?’

While James Mather said: ‘I’m no prude, but equating Jesus, a Jew, to a sausage roll really is deeply offensive on all sorts of levels.’

Is it acceptable to replace baby Jesus with a sausage roll for an advert?
(Picture: Greggs)

Although food writer Jay Rayner was quick to mock any outrage, tweeting: ‘This is appalling… this is outrageous… as a Jew I strongly… ooh, Greggs sausage roll.’

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Which, in turn prompted a flurry of pastry related puns, such as ‘Jesus Crust, our savoury’ and ‘Away in Pret A Manger’.

On the release of their first advent calendar, a Greggs spokesperson said: ‘Novelty advent calendars have been around for years, so we thought it was time to take the concept up a notch.’

AntiSemitism UK declined to comment.