How is Snapchat involved with the new iphone X?
Why did Snapchat get such a meaningful shoutout at the Apple iPhone X launch? (Picture: REUTERS/Stephen Lam)

At Tuesday’s big Apple iPhone launch, Tim Cook took the audience through the newest features of the iPhone X.

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One new futuristic feature of the iPhone X is that it has 3D facial recognition, however, in the demonstration of this feature on stage it failed to unlock the phone.

You had one job.

The Face ID feature is powered by TrueDepth camera to achieve facial recognition.

Also the True Depth Camera powers the new animoji feature in the iPhone X.

This is where Snapchat comes in as the camera works just like Snapchat lenses work to identify, track and project images on to your face.

How is Snapchat involved with the new iphone X?
The animoji feature took some teaming up with Snapchat to produce (Picture: Apple)

The camera works by projecting 30,000 invisible dots onto your face and analysing the image to calculate the precise depth map of your face in order to unlock the phone.

This is also how the animoji feature works as the camera monitors more than 50 different muscle movements in your face to mirror your expression on to the animojis which include cats, pandas, pigs, robots or unicorns.

At the launch event, where Apple revealed their latest creations, they briefly mentioned that is working with Snap Inc. the parent company of the app Snapchat, to create the animoji feature.

Snapchat acquired Ukrainian start-up company Looksery in 2015 who are the company that developed the technology that allows you to project a dog nose and ears on to you face.

Apple teamed up with Snapchat and their acquired technology to create the hyper-realistic iPhone X filters that track your face movements on to a cute animated character.

How is Snapchat involved with the new iphone X?
(Picture: Thomas Trutschel/Photothek/Getty)

The share price of Snap Inc rose by 2% yesterday after the shout out from Apple.

At the Apple conference they also demonstrated how to use the face recognition feature even further by entering the Snapchat app and showing how the filters are even more realistic when used on the iPhone X.

Lenses are the latest step in augmented reality as they overlay images or graphics onto a users’ face via the phone’s front-facing camera.

However, there is a difference between facial recognition that recognises that something is a face and facial recognition that recognises a specific face which is what Apple use.

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