Just in time for the end of London Fashion Week, Google has partnered with one of the UK’s hottest young designers to create what they claim to be the world’s only ‘Really Blue’ jeans.
Designed to match their new Pixel smartphone ‘Really Blue’ edition, they’re the work of Cambridge-born designer Christian Cowan.
At just 22-years-old, the Central St Martins graduate has already designed outfits for some of the world’s biggest stars, including Lady Gaga, Ariana Grande, and Miley Cyrus.
And fresh from his first runway show at New York Fashion Week last week, his latest brief has been to redefine what we think of our favourite fashion staple.
The jeans, modelled by Toby Huntington-Whiteley and others, just have one pocket instead of the usual five.
It’s the exact shape and size of the Pixel phone.
That’s because Google says we do everything on our phones – so all you need to carry around is your phone (although what you do with your keys is another question).
You can now use your mobile to pay, work remotely, take photographs, navigate your way around, read, watch…saving you the faff of carrying umpteen gadgets.
So, how exactly do you go about creating the bluest blue?
Christian says that he scoured the dye houses of New York and London looking for an exact match to the phone cover.
‘I went through endless colour matches to make sure they were exact because obviously, no one’s ever done it before so it took a bit of time to get it perfect,’ he tells Metro.co.uk.
And you too can get your hands on a bespoke pair, by contacting Christian directly. He’ll apparently give you a price upon the primary fitting.
Your dusty old Wanglers will never look that blue again.