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Fyre Festival Revealed The Difference Between Influencers And Ambassadors

According to research, we now trust social influencers almost as much as our own friends. 40 per cent of consumers have bought an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube, and 20 per cent have shared something they have seen from an influencer. There’s been a clear shift in the way brands ...

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Move Over Touch – It's Time To Make Our Voices Heard

Only 15 years ago our interaction with the internet would have been through technology that was tethered to a desk, with mobility achieved through the use of a laptop. The next major evolution came in 2007 touch (although this technology had been around in some form since the 1970s) when the Apple iPhone gave birth to touch and started our ...

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Vast Amounts Of Toxic Mercury Are Gathering In The Arctic Tundra

Large amounts of toxic mercury are now accumulating in the Arctic tundra, as a result of coal burning, mining and industrial processes around the world. The airborne mercury is deposited in soil and trapped in compacted ice, but with increasing global warming melting these areas, scientists are concerned that it is all ending up in the ocean. This harmful pollutant ...

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Combatting The Skills Crisis And Making The UK A Global Tech Hub

The unique value of our tech industry comes from the large number of digital businesses starting up and scaling globally out of the UK market. Just look at the hotbeds of innovation in Tech City, Silicon Fen or the Thames Valley areas. To fuel that innovation, and the growth it powers, acquiring the right talent is a pre-requisite. However, despite ...

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Are Teens Tech-Savvy But Security-Poor?

If you know any teenagers then you probably think they spend too much of their time with their gadgets rather than with friends or family – and yes, I am aware that statement makes me sound like a grumpy old man! Even teens who use technology less than others, perhaps to the relief of their parents, can demonstrate similar behavioural ...

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Internet Memes Are Changing The Way We Communicate IRL

It doesn’t matter whether the Game of Thrones, Success Kid or Awkward Penguin is your favourite meme – they are changing the way we communicate. The meme’s story began long before the internet was a thing though. Richard Dawkins coined the phrase meme to cover how ideas, behaviours, or styles spread from person to person within a culture. He came ...

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How To Get Broadband Without A Phone Line

Most broadband providers use telephone lines to provide an Internet connection to homes so line rental will be included in the broadband package. However, not everyone wants to pay line rental or has the need for landline phones. Nowadays, most people prefer to use their smartphones so having line rental can seem like an unnecessary expense. If you wish to ...

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Scientists Have Uploaded A GIF Of A Horse Into A Piece Of Bacteria

An image of a hand and a GIF of a horse running have both been encoded into the DNA of a bacteria. Using a technique that involves a process called gene editing, the team led by Seth Shipman from Harvard University were able to store the data inside the DNA and then extract it again. Seth Shipman It’s an astonishing ...

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Super Mario Odyssey Preview: Nintendo Has Created Something Special

Super Mario Odyssey is not just the next major Mario title for Nintendo, it is also the next desperately needed blockbuster title that will be heading to the Nintendo Switch’s game library. Earlier in the month Nintendo gave us access to two levels from the game: Metro Kingdom and Sand Kingdom. Nintendo We didn’t get to finish the levels completely ...

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Revealed: This Is The World's Laziest Country

The world’s most and least fittest countries have been worked out by scientists – using mobile phone data. Researchers looked at how many steps 700,000 people from around the globe took, using 68 million days worth of information to break down minute-by-minute findings.  Hong Kong came out on top, with an average of 6,880 per day, while it was Indonesia ...

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