You may think you couldn’t be persuaded to spend more than £700 on a phone – but Apple has its ways.
There are claims that the new iPhone 8 (or, as it will potentially be known, iPhone Edition) will set you back upwards of £760 (or a cool $1,000 in the US).
That is a lot of money. It’s £95 more expensive than the iPhone 7 Plus, and hundreds more than equally good, or even better, Android phones.
But Mark Moskowitz, an analyst for Barclays, believes he’s found a way Apple will make people fork out for it.
His team reckons the tech giant will give away free Apple Music subscriptions, and 200GB of free iCloud storage to anyone who buys the pricey phone.
The bundle – worth $156, or £118 – would make the cost seem a bit lower.
‘Considering consumers’ sensitivity to the price gap, we explore how Apple could offer purchasers of iPhone 8 a free subscription bundle of one year of Apple Music and one year of 200GB iCloud storage,’ Moskowitz wrote in a note to clients.
He went on to say that offering the subscriptions with the sale of the phone could boost revenue, and eventually increase Apple’s earnings per share.
‘Such a move could make a $1,000+ iPhone 8 seem more within reach, with the $156 in services serving as a quasi-discount or rebate.’
Apple could then make more money from people renewing their subscriptions after the one-year free trial period is up.
But if that still seems too steep – or you really aren’t fussed about Apple Music – you may have other options.
Industry analysts also expect Apple to release two lower-priced iPhone models later this year.